Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Readle App - 500+ German Stories for Beginners to Advanced

Readle - App Optimisation & Consultancy

Having worked primarily on website performance, the chance to work on Readle's native mobile apps was a new challenge. Here's how we improved app speed and delivered greater user satisfaction.