Web Sustainability Consultant
Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.Why does website sustainability matter?
What I do
I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.
I also ...
If you'd like me to present or hold a workshop at an upcoming event, drop me a line.
I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.
I’ve been thinking about how we can drive broader change to make the web more sustainable and performant. As I’ll get into, I believe a large part of that comes from the defaults set by the tools and services we use.
As COP27 approaches, I thought it would be “fun” to take a look at this year’s COP homepage. How does it do in terms of website sustainability?
Measuring the carbon emissions of websites and apps is no easy thing. Most tools use the amount of data being transferred to calculate the overall emissions. But to get more detailed, relevant results we need to go beyond just data transfer.