What’s the Single Thing You Would Do to Make a Web Service More Sustainable These Days

If you’re not already a web developer though, it is a relatively expensive intervention – hiring a web developer to make your site more sustainable through front OR back end performance changes relies on you being able to:

1. dedicate loads of time to learning all the techniques to become one, or
2. hire a web developer with the required set of skills to apply them to your site, who are hard to find, and generally more expensive than developers who haven’t specialised like this

Both of these are hard to justify with their short term returns vs the other things you’re expected to do when sustainability isn’t your main job.

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