Web Sustainability & Performance Consultant
Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.Why does website sustainability matter?
What I do
I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.
I also ...
If you'd like me to present or hold a workshop at an upcoming event, drop me a line.
I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.
I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.
Webflow is a great service for designers who want to create amazing websites for clients. It does leave a few things on the table when it comes to web sustainability though. Flowty gives designers who build with Weblow the power to create fast, low-carbon, self-hosted sites in minutes.
I’ve been taken aback by the reception ‘Are my third parties green?’ has received from the community. Since its launch in January the tool has expanded to now include a Directory and public API.