Web Sustainability Consultant
Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.Why does website sustainability matter?
What I do
I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.
I also ...
If you'd like me to present or hold a workshop at an upcoming event, drop me a line.
I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.
Uploading and downloading the bits and bytes that make up the internet uses a lot of electricity. Breaking the internet down to a systems level, data transfer over networks accounts for an estimated 14% of the web’s total electricity consumption.
I share some thoughts on the new proposal put forward by the MS Edge DevTools team for a new “Sustainability” tab to be included in the Edge browser’s DevTools.
In this post we’ll build a simple API to calculate the carbon emissions for digital data transfer using CO2.js and Cloudflare Workers.