A handsome, bald man with coffee coloured skin sitting at a table smiling.

Fershad Irani
Web Sustainability Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Blue car driving through the desert with colourful balloons hanging out the window.

Driven by defaults

I’ve been thinking about how we can drive broader change to make the web more sustainable and performant. As I’ll get into, I believe a large part of that comes from the defaults set by the tools and services we use.

COP27 Egypt: A webpage sustainability review

As COP27 approaches, I thought it would be “fun” to take a look at this year’s COP homepage. How does it do in terms of website sustainability?

Website carbon: Beyond data transfer

Measuring the carbon emissions of websites and apps is no easy thing. Most tools use the amount of data being transferred to calculate the overall emissions. But to get more detailed, relevant results we need to go beyond just data transfer.