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Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

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Take it easy with transitions

I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.

 Cartoon illustration of an astronaut floating against a black background. Text read: Flowty - Webflow optimisations for carbon conscious designers.

Introducing Flowty - Build low carbon, self-hosted Webflow sites

Webflow is a great service for designers who want to create amazing websites for clients. It does leave a few things on the table when it comes to web sustainability though. Flowty gives designers who build with Weblow the power to create fast, low-carbon, self-hosted sites in minutes.