Web Sustainability & Performance Consultant
Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.Why does website sustainability matter?
What I do
I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.
I also ...
I am currently working with The Green Web Foundation to improve developer documentation and onboarding for their open source tooling.
If you'd like me to present or hold a workshop at an upcoming event, drop me a line.
I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.
YouTube embeds can added megabytes of data to a website, even if they are not watched by the user. This post looks at a way to use Cloudflare Workers plus a facade to reduce that initial data load.
I was recently shown a code snippet that that a designer friend implemented on a website to combat flash of unstyled text (FOUT). It did so in a way that could possibly have negative impacts on a visitor’s page loading experience.
I’ve been doing a few audits of late, and one thing that keeps coming up is the use of transition effects on page load (or above the fold content). This post looks at some of the performance pitfalls that can arise from this practice, as well as what you should keep in mind.