A handsome, bald man with coffee coloured skin sitting at a table smiling.

Fershad Irani
Web Sustainability Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

CO2.js: An Open Library for Digital Carbon Reporting

Uploading and downloading the bits and bytes that make up the internet uses a lot of electricity. Breaking the internet down to a systems level, data transfer over networks accounts for an estimated 14% of the web’s total electricity consumption.