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Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

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Website performance and the planet

Solid website performance can have a lot of a positive effects from increasing revenue, to reducing stress of users. But did you know that making your site faster can also be good for the planet?

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Illustration of speed dial adjusted to the right, with rocket taking off on mobile and laptop in the background.

Testing a web page with PageSpeed Insights

PageSpeed Insights is a free performance testing tool by Google. In this post we’ll cover the basics of testing a web page with PageSpeed Insights, as well as how to understand the different test results.

Female protestor holding up cardboard sign with the words 'Less is more. It's eco-logical' painted on it.

“Use less. Use green. Buy green.”

By using less power, using green power, and buying from green suppliers businesses and individuals alike can reduce their carbon footprint. How would we go about applying this same thinking to website performance and sustainability?

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Approaches to video on the web

Video is becoming an increasingly critical part of the online experience. So how can you include video on a web page without hurting Core Web Vitals, performance or digital sustainability?