A handsome, bald man with coffee coloured skin sitting at a table smiling.

Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through one-off website audits, to strategic project advisory, through to multi-month consulting I help assess, identify, and fix website sustainability and performance issues. Find out more about the services I provide.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Green summer trees overhead with blue sky

A carbon aware internet

Knowing the carbon intensity of the electricity grids in which code runs can allow developers to make informed decisions about where/when to run their code.

Screenshot of the Performance Insights site.

Testing a page with Performance Insights

Performance Insights is a tool by Builder.io (http://builder.io/) which, in their words, allows you to learn what improvements can have the greatest impact on your site's performance.

Worms-eye view of building in the daytime.

YouTube facades with Cloudflare Workers

YouTube embeds can added megabytes of data to a website, even if they are not watched by the user. This post looks at a way to use Cloudflare Workers plus a facade to reduce that initial data load.