Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Pressure gauge in a box screwed into the wall.

Stress testing site performance

As developers, we're normally building and testing websites on devices with decent specs, so testing how your site performs over a slow network or on a low-powered device is one way to help ensure real world performance.

grey steel buckets on wooden floor

Proxying AWS S3 content with Cloudflare Workers

Using resources hosted by a third-party can seriously hurt website performance in a few ways. In this post, we'll cover how you can use a proxy to reduce the performance impact when hosting content in AWS S3 bucket.