Fershad Irani
Web Sustainability & Performance Consultant

Hey, I'm Fershad. I help environmentally conscious companies ensure their websites are fast, optimised for performance, and have a low carbon impact.

Why does website sustainability matter?

What I do

I work with companies that want to improve their website's performance, meet Core Web Vitals, and have a lower environmental impact. Through sustainability-focused audits and consulting services I help assess, identify, and fix website sustainability and performance issues.

I also ...

Feature

Writing

I write every so often on my blog about topics relating to digital sustainability and performance. You can also find case studies featuring some of the optimisation and performance work I've done for clients.

Building a fast, sustainable personal website

This case study explores the design and development decisions I made when redesigning my personal website. These decisions help to deliver perfect Lighthouse scores and improved website sustainability.

Letter tiles spelling out 'WordPress' positioned between a mobile phone and a laptop.

Frontend tips to speed up your WordPress website

WordPress powers over 40% of the internet. It's a powerful platform that makes content creation possible for more people. In this post we'll cover some simple performance optimisation tips you can use to make your WordPress website faster!